343 Industries Takes the ALS Ice Bucket Challenge

Amyotrophic Lateral Sclerosis (ALS), also known as “Lou Gehrig’s Disease,” is a neurodegenerative disease that slowly stops motor neurons from moving from the brain to the spinal cord and the spinal cord to various muscles, usually leading to death.

Recently, the “ALS ice bucket challenge” has been making its rounds across the internet,┬áhaving people, mainly celebrities, making large donations to the ALSA and having a bucket of ice water dumped on their heads in order to raise awareness; they then proceed to challenge three other people to keep the cycle going.

Somehow, the ice bucket challenge has made its way into the gaming industry, and now our generous friends at 343 are the next up to take the challenge!

You can find out more on ALS and the ALSA at alsa.org.