EA had a big problem on their hands this past few days regarding their new title Star Wars Battlefront 2.
Keen fans on the Star Wars Battlefront subreddit noticed that it could take over 40 hours to unlock iconic heroes in the game. New players expecting to load out with the likes of Luke and Darth Vader would have to grind for days to have a chance at it. Alternatively, users can pay real world money to unlock Loot Boxes and ensure they get a head start.
The internet was ablaze with frustrated fans attacking EA for their greedy practices. To manage the flames, the EA community manager responded. The PR attempt was no good, as it quickly became the most downvoted comment in the history of Reddit.
“The intent is to provide players with a sense of pride and accomplishment for unlocking different heroes.
As for cost, we selected initial values based upon data from the Open Beta and other adjustments made to milestone rewards before launch. Among other things, we’re looking at average per-player credit earn rates on a daily basis, and we’ll be making constant adjustments to ensure that players have challenges that are compelling, rewarding, and of course attainable via gameplay.
We appreciate the candid feedback, and the passion the community has put forth around the current topics here on Reddit, our forums and across numerous social media outlets.
Our team will continue to make changes and monitor community feedback and update everyone as soon and as often as we can.”
Social media users attacked developers, criticizing the game and giving death threats. EA and DICE responded by reducing top hero costs by 75%. GameInformer was quick to notice that DICE also reduced the amount earned for completing the Campaign. Before, completion of the game’s campaign would grant you 20,000 credits. Iden, the campaign’s protagonist, costs 20,000 credits to unlock. DICE quietly adjusted the 20,000 completion credits to a much smaller 5,000 credits.
I vocalized my opinions on this matter, as well as the future of microtransactions in the game industry, in my latest video on the Ready Up Live YouTube channel. Give it a watch, and tell us how you feel about this whole ordeal in the comments below.